Marketing

25 Questions To Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy , we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise. These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your […] Click here to view full […]
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Bank to pay everyone at least a 'living wage'

First Green Bank’s “living wage” policy will raise payroll costs, but CEO Kenneth LaRoe said he expects it will make the bank money over time. First Green Bank’s “living wage” policy will raise payroll costs, but CEO Kenneth LaRoe said he expects it will make the bank money over […] Click here to view full […]
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The Modern Guide to Results-Driven Networking

Networking is supposed to help build an ecosystem of professional contacts who can drive results for your career and the growth of your business. Unfortunately many traditional tactics like attending networking events end up being a waste of time for many entrepreneurs and encourage them to avoid networking like the plague. […] Click here to view full […]
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5 Networking Tips for Introverts . . . and Those who Aren't!

  How to spread your influence and expand your contacts…with less heartburn The last thing Larry Stevens wants to do is get out and schmooze. With this hesitant speech and low-key demeanor, this immigration attorney in Guilderland, New York, is among the many millions of shy individuals for whom networking […] Click here to view […]
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Is this the Super Bowl's next GoDaddy?

Watch Steve Jobs unveil the Mac NEW YORK (CNNMoney) Toyota, Doritos, Bud Light, and … Wix? If you’ve seen this year’s list of Super Bowl advertisers, you might be questioning exactly what Wix is. But while tech companies like Wix aren’t quite household names, they’ve been betting big on […] Click here to view full […]
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Turn a presentation into a PowerPoint movie

In PowerPoint 2010, you now have the ability to generate a Windows Media Video (.wmv) file. Before you start, first write your script using Microsoft Word. Outline your presentation, including topics and bullets. Import into PowerPoint and attach to a Theme. Then import graphic elements or create them with […] Click here to view full […]
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Nonprofit Uses Innovative Benches To Engage Homeless, Spread Awareness In Vancouver

When it comes to combating homelessness, compassion remains a rarity in several cities (we’re looking at you, Houston Mayor Annise Parker and Tesco supermarket in London ), however Vancouver is bucking that inhumane trend for its community’s most vulnerable members. RainCity Housing , a nonprofit that provides specialized housing […] Click here to view full […]
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Why Fund-Raising Is Fun

ONCE, I asked a class full of aspiring social entrepreneurs — all with business plans and ambitions to start nonprofits — how many of them were looking forward to fund-raising. Exactly zero hands went up. The consensus was that raising money might be a necessary evil, but it was […] Click here to view full […]
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