Marketing

YouTube: A profitable channel for financial advisers

Alan Moore, a Milwaukee, Wisconsin, financial planner, no longer experiences that awkward moment when new clients walk in and are surprised to see he is in his 20s, doesn’t wear a suit and tie, and speaks with a Southern drawl. These days, by the time a […] Click here to view full article Join the […]
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What Does Social Media Mean For Small Business?

The importance of social media to small businesses has been a constant source of comment in the business press for much of the last five years. A number of media pieces in recent weeks, however, have begun to question social media’s universal applicability. […] Click here to view full article Join the conversation...Google+LinkedinFacebookPinterestRedditStumbleUponTwitterTumblremail
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Facebook Is Throttling Nonprofits and Activists

So far coverage of Facebook’s plan to squeeze the organic reach of Pages has focused on its impact on “brands” that spam us with ads and promotions. But nonprofits, activists, and advocacy groups with much fewer resources (and no ad budgets) […] Click here to view full article Join the conversation...Google+LinkedinFacebookPinterestRedditStumbleUponTwitterTumblremail
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Engagement Strategies for Enhancing Events

  An engagement strategy can help boost attention and involvement of your event participants. “If you build it, they will come….” may work in the Field of Dreams, but does not for most digital engagement strategies. If you build it, with your meeting’s […] Click here to view full article Join the conversation...Google+LinkedinFacebookPinterestRedditStumbleUponTwitterTumblremail
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Social Media Is Not Social CRM, but It Can Be With These Five Steps

In this article, you’ll learn… Five steps to building a successful social CRM practice Why social CRM offers a new way of doing business You’ve likely heard the following: “We need more followers on Twitter,” or, possibly, “Our CEO wants more Likes on Facebook.” What’s a marketer to do? […] Click here to view full […]
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Identify Key Influencers to Drive Revenue and Relevance

As social media and online member communities become ever more integral to associations’ value propositions, the technology is emerging to leverage social media data and online interactions to boost member engagement and association revenue. As the association industry evolves, new technologies and ideas are being deployed to help associations […] Click here to view full […]
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Can Your Cause Catch Lightning in an Ice Bucket?

The world is buzzing with ice bucket news, with marketing and communication professionals scratching their heads wondering how to replicate the same results for their own organizations. After all, a nearly […] Click here to view full article Join the conversation...Google+LinkedinFacebookPinterestRedditStumbleUponTwitterTumblremail
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Why Branding is Absolutely Critical for Small Business Success

If you’re wondering how your small business or association can stand out in today’s increasingly competitive marketplace, I’ve got one word for you: branding. You may think that branding is for the big companies with the big ideas and even bigger budgets. But branding is just as important […] Click here to view full article […]
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